I feel so sorry for the Gap. Once a thriving business, now on its last legs. Have you heard anyone excited about going to the "Gap" in the last few years? Case in point: my daughter is out of town visiting some friends and sent me a text "the Anthropologie store is so big and amazing". Going to Anthro or Urban is like going to Disney World for her!
The Gap needs a new hook, not sure they can find it. Re-branding is in order, the time has come!